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Optical People

A young growing independant opticians in Warwickshire and Leicestershire combining a modern approach to optics and eye health, with a strong company mantra in exceeding customer expectations.

optical people
Brief

Take their agency developed website and build on its strengths while giving a more corporate look. Upgrade to an ecommerce solution with bespoke online appointment system and ability to buy prescription glasses online.
Strengthen SEO and build a social media strategy including paid advertising campaigns.

work Completed
  • Extensive industry research
  • Responsive website rebuilt from scratch
  • New fonts and colour palette
  • Bespoke appointment system
  • Product photography
  • Video Production
  • Social pages & paid ads
  • Professional work emails
  • SEO and Google Ads
  • Printed marketing materials
  • Interior (store) design & graphics
Monthly Maintenance
  • Website, domain & email hosting
  • Core wordpress updates, software updates, security
View Optical People Website

Tools/Skills Used

  • WordPress CMS + Elementor
  • WooCommerce
  • Custom HTML, CSS, Javascript, PHP
  • Photography (Product, Location)
  • Video Production & Editing
  • Adobe Photoshop, Lightroom, Premiere, Illustrator, Indesign,
  • Good knowledge of design and colour theory
  • People & Staff Management
  • SEO
  • Google Business
  • Social Media

Results

  • All targets achieved or vastly exceeded for website upgrade, brand awareness, social media and much more
  • Now seeing 1200-1500 site visitors per month
  • Average 2-3 minutes on site with excellent bounce rate
  • Hundreds of online appointments per month (approx 65%) of total
  • Online orders for prescription frames
  • Professional, branded, corporate appearance

Call Back Request

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